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Music Box

Chanel

Plastic injection


The request

Chanel’s fragrance department wished to thank and retain its COCO Mademoiselle customers, giving them a unique gift, a beautiful music box, reflecting the brand’s identity and key elements of its advertisement: music, location (Place Vendôme), the figurine representing the perfume’s muse and its miniature version.
 

Our answer

An important pre-production phase, based on the use of 3D tools and a thorough study of materials, combined with the integration of advanced plastic injection techniques, have allowed for a very high level of miniaturisation to be achieved.

 

The result

A unique animated box was produced, in collaboration with the creative team, incorporating the brand’s poetic world. This prestigious promotional object was a huge success in the 70 countries where it was distributed.