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Elden Ring: Let’s think big to impress fans
Elden Ring
Bandai Namco Entertainment
Big sculptures…
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_figurine_exhibition_bandai_namco.jpg)
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_figure_production-serie_fromsoftware_miquella.jpg)
For the release of Elden Ring, published by Bandai Namco Entertainment and developed by From Software (creators of the iconic Dark Souls series), life-size statues of Malenia measuring 2 meters have been specially designed for promotional events all around the world.
Serial made…
Neamedia worked closely with the studio from the 3D modeling process to the mass production of these impressive life-scale figures. Many skills were used to recreate the character in its every original detail.
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_statue_fabrication-serie_fromsoftware_malenia_sans3D.jpeg)
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_mannequin_miquella_namco_exhibition.jpg)
From store decorations to filming sets and trade shows, the sculptures have participated in bringing exposure to the franchise around the world.
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_figure_show_fromsoftware_malenia.jpg)
To boost the visibility of a new franchise !
These mannequins constitute a real customer experience that contributes to the game's notoriety through social networks.
![](http://www.neamedia.fr/wp-content/themes/neamedia/temporary/Case Studies/Elden Ring/elden-ring_figurine_exhibition_bandai_namco.jpg)
Next project
The Totaku collection : Video Game Hall of Fame !
Totaku
/ Gamestop
![](http://www.neamedia.fr/wp-content/uploads/2021/02/bandeau-Artorias-Bandai-namco-FSstudio-Neamedia-Totaku-0x800-c-default.jpg)